Bio
I'm a product designer based out of Fort Worth, Texas.
I have been creating simple, beautiful, and intuitive designs for complex problems since 2004. When I'm not busy pushing pixels, I enjoy cooking, traveling, watching futbol (soccer), or spending time with my wife and daughter.
I am a highly motivated and skilled designer who excels in tackling challenging situations. As an entrepreneur at heart, I am driven to use my design expertise to create delightful experiences for consumers and meet business objectives.
How I work
Step 1
Discovery & Research
To gain a deeper understanding of the problem, explore possible solutions, and get to know the customer.
Step 2
Principles
Crafting design principles to guide project and experience decisions and ensure team alignment.
Step 3
User Journey
Dive deep into understanding the user journey through their stories, personas, channels, and user decision-making.
Step 4
Design Exploration
Diverging widely and exploring a range of possible solutions, testing, iterating, discussing, and working through the problem.
Step 5
Design Refinement
Refining the chosen direction, polishing visual designs, preparing them for engineering handoff, and documenting decision-making.
Step 6
Handoff
I collaborate closely with the engineering and product teams to guarantee a smooth handover and successful implementation process.
Step 7
Monitoring
Just because a project is live, it doesn't mean the work is finished. We monitor its performance to uncover ideas for improvement.
Background
MiViewIS
UX/UI Designer 2024 - Present
Alto Ride - Hailing
UX Engineer / Lead Designer, 2019 - 2023
Sellmark Corporation
Senior Graphic Designer, 2015 - 2019
Dieci Studio
Creative Designer, 2001 - Present
Rule 13 LTD
UI/UX Designer, 2014 - 2014
Synthetic Designs
Lead Designer and Production, 2007 - 2013
Makit Products
Graphic and Licensing Coordinator, 2004 - ​2007
Skills
- Mobile User Interface Design
- End User Research
- Visual Design
- Wireframing
- Responsive Web Design
- Mobile (iOS/Android)
- Prototyping
- Usability Testing
- Information Architecture
- User Personas
- User Experience Testing
- Customer Journey Mapping
- Typography
- UX Research
- User Center Design
- Brand and Identity
- User Interface Design
- Creative Strategy
- User Experience Design
- Creative Direction
- Marketing
- Product Design
- Team Building and Mentoring
- HTML/CSS
Tools
- Adobe CC
- Figma
- FigJam
- Sketch
- InVision
- Zeplin
- Abstract
- Flinto
- Jira
- Balsamiq
Logo Design
I worked with clients from different industries to create unique and memorable logos for their businesses.
I help businesses create a brand or identity that is clear, strong, and reflective of what they are as an entity.
